ALLIANZY · DESIGN SYSTEM

We operate with precision.
The brand too.

Allianzy’s operating design system. It defines how the visual system looks, reads and is used across every touchpoint: product, landing, decks, internal comms and client materials.

Version1.0 · stable
OwnerAllianzy · Design
Applies toLanding · CORE · Decks · Email
Next reviewQ3 2026
01 · Logo

Mark and application.

Three versions for three contexts. Construction stays proportional — never redraw or tweak by hand. The mark renders with currentColor to inherit the container’s color.

PRIMARY · WORDMARK
Allianzy lockup
logo-wordmark-v2.svg926 × 346
LIGHT BACKGROUND
Inverse
icon.svgicon · 232×232
ACCENT BACKGROUND
Solid blue
fav.svg32×32 mín.
02 · Construction

Clear space and minimum size.

The symbol is built on the unit x = height of the lower dot. Clear space around the lockup is 2x in every direction. Nothing (text, images, other logos) may enter that zone.

BBOX · 1x
CLEAR · 2x
x

Clear space

Minimum 2x on all sides. Applies to any adjacent element — copy, other logos, container edges, photos.

Minimum size · digital
Wordmark: 96px wide · Symbol: 24px
Minimum size · print
Wordmark: 24mm · Symbol: 8mm
Implementation
fill="currentColor" → inherits --text
Favicon
fav.svg · symbol only
03 · Don'ts

What breaks the brand.

The logo is applied flat, in a brand color, on clean backgrounds. These modifications are explicitly forbidden — even small or “creative” ones.

×
DO NOT STRETCH
Keep the SVG’s original proportions.
×
DO NOT ROTATE
The symbol always sits at 0°. No tilting.
×
DO NOT RECOLOR
White, black, Allianzy blue only. Zero exceptions.
×
NO SHADOWS
The logo is always applied flat. Zero effects.
04 · Color

Operational palette.

Black background, bone for text, Allianzy blue as the only brand accent. Three system channels (good/warn/bad) reserved for states — never decorative.

Black
BG · PRIMARY
HEX #0D0A0B
USE backgrounds · surfaces
TOKEN --bg
Bone
TEXT · BG-LIGHT
HEX #EAEAEA
USE typography · outlines
TOKEN --text
Signal
ACCENT
HEX #245BDA
USE CTAs · brand moments
TOKEN --accent
Soft Blue
ACCENT-2
HEX #5B8DEF
USE strokes · halos
TOKEN --accent-2
Live
SYS · GOOD
HEX #3FA84A
USE "OPS NOMINAL"
TOKEN --good
Hold
SYS · WARN
HEX #C97A3F
USE rescheduled · due
TOKEN --warn
Stop
SYS · BAD
HEX #E05656
USE error · high priority
TOKEN --bad
Light Surface
BG-LIGHT
HEX #EAEAEA
USE daylight ops mode
TOKEN --bg-light

Recommended distribution

65 · BLACK
22 · BONE
10 · BLUE
3 · SYS
dominant backgrounds · surfaces typography · outlines emphasis · CTAs system · states only
05 · Typography

Bricolage + JetBrains Mono.

Bricolage Grotesque for everything expressive: headings, body, CTAs. Extreme weights (200 in hero · 500 in h2/h3). JetBrains Mono for everything technical: eyebrows, codes, labels, telemetry, data tables. Both are on Google Fonts.

DISPLAY
Hero · h1.display
Once per screen. Verb in italic-off, weight 500.
We operate with precision.
Bricolage Grotesque
Weight 200
Size clamp(56–112)
LH 0.95 · LS −0.04em
SECTION
h2.title
Section heading. Same negative tracking.
Mark and application.
Bricolage Grotesque
Weight 500
Size clamp(32–52)
LH 1.05 · LS −0.025em
CARD / SUB
h3
Card, module and subsection titles.
Identity & access — multi-tenant SSO with audit log.
Bricolage Grotesque
Weight 500
Size 22px
LH 1.2 · LS −0.01em
BODY
Paragraph
For all long-form copy.
Allianzy CORE is the operating console where all workflows converge. A single surface to review, approve, intervene and audit every process delivered by our team.
Bricolage Grotesque
Weight 400
Size 16px
LH 1.55
EYEBROW · CODE
Mono labels
Labels, codes, eyebrows, telemetry.
PRJ-014 · BUILD · 64% COMPLETE
◆ TTFV 9.2D · P95 240ms · NPS 72
JetBrains Mono
Weight 500
Size 11–13px
LS 0.04–0.18em · UPPER
06 · Voice

How we write.

Allianzy is a technical partner, not a marketing agency. The voice is direct, operational and quantified. We swap adjectives for numbers whenever we can. Three words where others use ten.

↗ HOW WE WRITE

Verbs. Metrics. Deadlines.

HERO

We operate with precision.
The brand too.

PROCESS

Discovery in 5 days. Design in 2 weeks. Incremental build with a demo every Friday.

PRODUCT

CORE brings the 8 services into one console. Zero context-switching.

CTA

Start intake → · View case → · Enter CORE ↗

↘ NOT LIKE THIS

Empty adjectives. Ornaments. Promises.

HERO

We digitally transform your business with cutting-edge, innovative solutions.

PROCESS

We have an agile, flexible process that adapts to your organization.

PRODUCT

A 360º platform that unifies all your services to empower your team.

CTA

Learn more · Discover how · Contact us for a custom demo

ALWAYS
  • COREuppercase
  • Allianzyone word
  • operate · build · designphases in lowercase
  • workflow / seat / ticketproduct vocabulary
AVOID
  • "360º"empty
  • "digital transformation"generic
  • "AI-powered"describe what it does
  • "democratize"never
FORMATS
  • USD 4.820thousands dot · no "$"
  • 9:4124h preferred in ops
  • Apr 26 2026dates in lowercase
  • P95 · TTFV · NPSacronyms in mono
07 · Tokens

System variables.

CSS tokens shared across landing, dashboard and materials. Dark-first; daylight mode redefines the surfaces but keeps accent and system colors.

:root {
  --bg:        #0D0A0B;   /* primary background */
  --text:      #EAEAEA;   /* primary text */
  --accent:    #245BDA;   /* signal blue · CTAs · brand moments */
  --accent-2:  #5B8DEF;   /* halos · trazos */
  --good:      #3FA84A;   /* system · ok */
  --warn:      #C97A3F;   /* system · hold */
  --bad:       #E05656;   /* system · stop */
  --line:      rgba(255,255,255,0.08);
  --mono:      'JetBrains Mono';
  --sans:      'Bricolage Grotesque';
}
08 · Components

The CORE primitives.

Square corners, 1px border (--line-2), no shadows. Everything inherits the tokens — changing one color here changes the whole product. These are system samples; the live components live in CORE.

Buttons

Primary (accent) · Ghost (border) · Destructive. Mono, uppercase, tracking.

States · Pills
Completed In progress Rescheduled Pending Overdue

Color as the only state carrier, reinforced by the label (accessibility).

Fields

Accent halo on focus. Select with its own arrow (no native one).

Card
M-02

Interface design

3/5 · 60% · due Jul 12

Surface --card + border. Progress bar in accent.

10 · Responsive

One system, three sizes.

The same content and tokens reflow per breakpoint. On desktop, sidebar + grids; on mobile, drawer + bottom tab bar with everything stacked. Minimum hit target 44px on any tap.

Desktop · ≥ 1100pxFixed sidebar + 2-col grids
Tablet · 768–1099pxCollapsed sidebar, 2-col grids
Mobile · ≤ 767pxDrawer + bottom tabs, stacked
Mobile navigation
  • Desktop sidebar → drawer (burger) + bottom tab bar with the 5 most-used views.
  • Secondary screens (Settings, Profile) live under “More” in the bottom bar.
  • Topbar: burger · title · avatar — no visible search (lives in “More”).
  • Project detail: the title becomes the code + active section.
  • Project tabs: horizontal scroll with snap; the active one stays visible.
Type scale
ElementDesktopMobile
H1 · hero32–40px22–24px
H2 · block18px14px
Body14px12–13px
Mono · labels10–11px9–10px
Hit target≥ 44px on any tap
Mobile patterns
  • Attention strip: horizontal scroll, no wrap.
  • Dropdowns (role picker): tap opens a bottom sheet, not an inline select.
  • Remove member: left swipe reveals the destructive action.
  • Project cards: tap anywhere navigates; module chips are dropped.
  • Tables (Members): each row becomes a stacked card.
Safe areas
  • Bottom tab bar: padding-bottom: env(safe-area-inset-bottom).
  • Topbar under the notch: padding-top: env(safe-area-inset-top).
  • Drawer takes 78% of the width; the rest with backdrop-filter: blur.
OPS NOMINAL